With the rapid growth and success of the Micro Market concept, there seems to be an ongoing discussion of whether Micro Markets are classified as vending, convenience stores, or employee break rooms. The majority of states and localities are treating Micro Markets as retail food establishments.
Micro Markets are not convenience stores and should not be made to look like one. Micro Markets are more limited and focused on a select group of consumers, offering a wide range of "better for you" products, particularly in the fresh fruit and food categories. Selling the same sandwiches, salads and other fresh products that are sold in C-stores may be a mistake that could lead to lower sales and customer satisfaction. Food manufacturers are urged to assess what they produce and sell to Micro Market operators and use this channel to promote their highest quality products, allowing for greater profit margins. Read more.
Micro Market Resources
Micro Market Professional Certificate Program
Have you read Mastering Micro Markets? Are you ready to become a Micro Market Professional? Take our online examination and prove your expertise as you earn NAMA’s Micro Market Professional Certificate.
The Micro Market Professional Certificate is for individuals who would like to show their proficiency in important aspects of micro markets such as merchandising, inventory management, payment technologies, customer engagement, and best practices. Take and pass the 50 question examination and earn your certificate.
Click here to access the Micro Market Professional Certificate Program