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Press Release

Coffee to Take Center Stage at The NAMA Show and Coffee Tea & Water “Roaster Row”

NAMA Announces Exclusive Show Floor Space for Coffee Roasters

ARLINGTON, Va. – Today, the National Automatic Merchandising Association (NAMA) announced a new experiential coffee feature, Roaster Row, to take place at The NAMA Show and Coffee Tea & Water in New Orleans, La. August 18-20, 2021.

Roaster Row is a show floor space exclusive for coffee roasting companies, complete with dedicated branding. The exhibitor package includes discounted entry to empower emerging or small business coffee roasters to cultivate success and build relationships within the convenience services community.

“This is a first-of-its-kind opportunity for small business owners who are new to the channel to break through with office coffee services (OCS),” said Karalynn McDermott, executive growth consultant, Eversys SA. “Thousands of office coffee services (OCS) operators and buyers are registered to attend and are seeking the next best brew – Roaster Row offers suppliers the opportunity to grow their businesses as Americans get back to the office.”

The Roaster Row bundle includes several opportunities for exposure to The NAMA Show and Coffee Tea & Water attendees and goes one step further to offer one year of NAMA membership.

For more information or to become an exhibitor on Roasters Row, visit:


NAMA represents the $34.9 billion U.S. Convenience Services Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.

Senior Director, Communications & Marketing
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