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Press Release

It's Not About the Coffee —
Howard Behar to Keynote CTW 2018

(CHICAGO) July 10, 2018 – NAMA announced today that Howard Behar, former President of Starbucks, will kick off the Coffee, Tea and Water Show 2018 (CTW) as the Opening Session keynote speaker, Monday, November 12 at 3:30pm in New Orleans.

As a renowned business leader, author, speaker and mentor, Behar has influenced the lives of professionals at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents’ Seattle market, schooled in operations and management in a consumer-oriented retail business, and part of the leadership triumvirate that built the iconic Starbucks brand, Behar is the ultimate “servant leader” who is known for his memorable lessons.

Join NAMA at CTW for this intimate one-on-one dialogue moderated by Liz Williams, President and Director, National Food & Beverage Foundation, that will provide an enlightening view of Behar’s leadership principles and philosophies as he imparts wisdom we can use in our day-to-day lives.

Register today at to save big with early bird rates and special group rates for operators.  Early Bird rates end September 12th.

About CTW
NAMA’s Coffee, Tea and Water Show is the largest event dedicated to the $4.25 billion U.S. coffee services industry. CTW showcases new technologies and industry trends that are impacting business and driving change.

NAMA represents the $34.9 billion U.S. Convenience Services Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.

Senior Director, Communications & Marketing
[email protected]