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Press Release

Veteran Public Affairs Leader Bill Meierling Joins NAMA Staff as Senior Vice President, External Affairs

Senior Vice President
External Affairs
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ARLINGTON, VA — August 14, 2023 — The National Automatic Merchandising Association (NAMA) today announced the appointment of veteran public affairs leader Bill Meierling as its Senior Vice President of External Affairs. In this role, Meierling is responsible for an expansive portfolio of NAMA strategies to ensure the convenience services industry is a recognized, valued, and essential resource to businesses and consumers. With responsibility for all aspects of external affairs, Meierling spearheads NAMA’s advanced government affairs, advocacy, and reputation agenda.

“Bill is an accomplished public affairs leader who has driven results for trade associations and nonprofits, as well as B2Bs. His diverse background in state and federal government affairs, campaigns and strategic communications applies directly to NAMA’s goals,” says Carla Balakgie, President & CEO of NAMA. “I’m thrilled Bill has joined the NAMA team. He brings the ideal talent at the ideal time to NAMA’s bold advocacy efforts.”

Meierling joins NAMA from the International Franchise Association (IFA), where he served as Vice President, Strategic Communications and Marketing. During his time at IFA, Meierling led a team focused on expanding awareness and understanding of the franchising industry’s context, value, and contributions to economy.

“Convenience services inspire and enable incredible experiences where people work, live, and play,” says Meierling. “The industry is well suited to meet the ever-changing needs of consumers with value and choice wherever they are and whenever they want. I look forward to partnering with the NAMA team and members to promote, protect, and advance the convenience services industry.”

Meierling brings with him nearly 20 years of advocacy, policy, and strategic communications experience and has held leadership roles at the American Legislative Exchange Council and United Way Worldwide, among other professional accomplishments. He earned his Bachelor of Arts in Political Science and Spanish from Hampden-Sydney College and his Masters of Political Management from the George Washington University where he also served as an adjunct professor for six years.

NAMA represents the $34.9 billion U.S. Convenience Services Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.

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