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Press Release

Experience A New Blend of Education
Introducing the Essence Of Coffee

CHICAGO – July 26, 2018 -- The brand new Essence of Coffee at the NAMA Coffee, Tea and Water Show 2018 (CTW) on Nov. 12-14 in New Orleans, delivers state-of-the-art content specifically tailored to help sales professionals, managers, route sales representatives and others who direct the growth of business, be at the cutting edge of today’s coffee experience.

This quintessential 4-module coffee education series will take you on a journey starting with the origin of coffee to roasting, blending and creating the finished product. Learn about the coffee service industry’s evolution and explore new ways of growing sales and enhancing the customer experience.

Coffee Concepts
Monday, Nov. 12, 2018 • 1:00 – 3:00 pm
Start with the origin of coffee from its history through roasting, blending and the finished product.

It’s in the Cup
Tuesday, Nov. 13, 2018 • 9:00 – 11:00 am
Sample of a variety of flavor profiles and blends and continue with an overview of brewing equipment and the experience offered to the customer. Register for Coffee Concepts and It’s in the Cup, being offered for the first time at CTW 2018.

Register today at to save big with early bird rates and special group rates for operators. Early Bird rates end September 12th.

About CTW
NAMA’s Coffee, Tea and Water Show is the largest event dedicated to the $4.25 billion U.S. coffee services industry. CTW showcases new technologies and industry trends that are impacting business and driving change.

NAMA represents the $34.9 billion U.S. Convenience Services Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.

Manager, Communications & Marketing
[email protected]