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Press Release

NAMA Launches “Back to It” Initiative to Empower, Support Convenience Services

Americans are Back to In-Person Work, Play and Travel, Unattended Retail Locations

ARLINGTON, Va. – Today, the National Automatic Merchandising Association (NAMA) announced a new initiative, Back to It, designed to support the convenience services industry as it navigates the influx of demand coinciding with Americans getting back to work, play, travel and eventually the classroom.

Back to It includes NAMA’s newly released reopening guidelines, access to business intelligence and opportunities to interact with industry peers on timely topics relating to channel performance, demand and the supply chain.

“While much has changed and the post-pandemic workplace continues to evolve, one thing is certain; the convenience services industry is ready to continue to do what it does best – meet consumers where they are,” said NAMA President and CEO, Carla Balakgie. “The industry is resilient, and we’re honored to serve their businesses through this transformative time.”

NAMA’s Back to It initiative includes:

  1. Revised reopening guidelines to help operators safely serve clients and consumers.
  2. Peer-to-peer collaboration and education opportunities centered around new research and the pursuit of solutions.
  3. Real-time updates and information shared through a weekly newsletter with resources and news related to the reopening of the American lifestyle.

The Back to It education series kicks off June 29 at 2 p.m. EDT with the Operator Open Forum: Managing Demand as America Returns In-Person.

Visit to access NAMA’s reopening guidelines, city and state tracker or to sign up for NAMA’s weekly reopening newsletter.


NAMA represents the $34.9 billion U.S. Convenience Services Industry. By providing advocacy, education, and research, NAMA works to promote and protect the industry’s over 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing, and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school, and play.

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