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“This is Convenience Services” Industry Roll Out of Video Precedes Public Launch at Fly-In
CHICAGO – April 19, 2018 – “This is Convenience Services,” NAMA’s signature video that debuted at the General Session in Las Vegas, is undergoing a roll out to the industry, preceding a public launch at the Fly-In, targeted at elected officials.
The development of the video represented a collaboration led by NAMA and the Creative Review Board, convened just for this project. Comprised of industry leaders Jeff Smith, Joe Hessling, Josh Rosenberg, Jim Carbone, Tom Steuber, Craig Hesch, Scott Corley and Heidi Chico, the Creative Review Board provided overall operational guidance, a critical element of the creative process.
“We all worked together to ensure that the video incorporated not only who we are today, but the opportunities ahead for the industry,” said Jeff Smith, NAMA Board Member and incoming Chair.
“This is an important next step as we continue to ignite the momentum of the rebranding of the industry. Our goal in undertaking this project is to help broaden the perspective of who we are as business leaders – we are innovators, meeting the needs of our customers and adding value to their lives, everywhere they are,” he continued. “This video is an important tool in bringing this message to life.”
“We’d like to ask the industry to actively participate in our rebranding. Specifically, we ask for members to add this link to their signature lines and websites: Take a Look: This is Convenience Services. Showcasing this is a win-win, as the video will greatly position the industry – and each of our members – in a more accurate, positive light.”
“Creating the video was a significant effort, requiring the participation of many leaders throughout the industry. Special thanks to those companies who provided locations for the video shoot, including Tradecraft Outfitters and Canteen, as well as Crane who provided the FitPick machine. Onsite experts included Jim Carbone from Tradecraft Outfitters, Michael McGregory from Crane, Joe Pedro from Canteen and Linda Furlano, from AH Inc. We thank them all,” he concluded.
NAMA represents the $31 billion U.S. convenience services industry. By providing advocacy, education and research, NAMA works to promote and protect the industry’s nearly 160,000 hardworking employees. Through traditional vending and micro markets, office coffee and pantry services, product manufacturing and small-drop distribution, convenience services meets the needs of over 40 million American consumers daily at work, home, school and play.