Your future, our focus.

About the NAMA Foundation


To advance strategic support of voice, knowledge and research in the convenience services industry.

The Foundation of the National Automatic Merchandising Association (NAMA Foundation) is a 501(c)3 charitable organization (EIN #36-3169508). All contributions to the NAMA Foundation are tax deductible to the fullest extent of the law. Please consult your tax advisor for more information.


Since its formation in 1982, the Foundation has lead two ground-breaking capital campaigns, raising over $10M from industry suppliers, operators state councils and allied partners to fund the development of strategic initiatives in the areas of voice, knowledge and research, while helping NAMA build its critical core competencies and infrastructure in these areas.

Board of Trustees

Joe Hessling
365 Retail Markets
Troy, MI

Lance Whorton
Imperial Inc.
Tulsa, OK

Tom Steuber
Associated Services
San Leandro, CA


Louis Baresh
Executive Refreshments, Inc.
Dallas, TX

Tom Bauer
Farmer Brothers Co.
Northlake, TX

Carly Furman
Hunt Valley, MD

Michael Rossi
Keurig Dr Pepper
St. Louis, MO

Mark Houseknecht
Crickler Vending Co.
Rochester, NY

Tom McCarthy
The Coca-Cola Co.
Atlanta, GA

Mike Hoeft
Springfield, IL

At Large Trustees

Josh Rosenberg
Automated Retail Technologies
Leander, TX

Chris Stave
Sprout Retail
Louisville, KY

Ex-Officio (Non-Voting Trustees)

Carla Balakgie, FASAE, CAE
President & CEO, NAMA

Jennifer "JB" Bulcao
Executive Director, NAMA Foundation

Board of Trustees (effective July 1, 2023)